Personal Branding Photography is all the craze right now and has become very trendy. But, do you know what it is?
It has actually been at the forefront of most company's marketing strategy even before social media became so important. Usually, when someone speaks the words, "personal branding", they mean this-a unified message that is being sent to their clients that involves a message, story or experience." When you consider this type of session, decide first on the message that you want your clients to see and hear. What will your client see, feel and think when they view your images?
You are the face of your brand, so every strategy you employ needs to pair with the feeling and message you want to portray.
Are you wanting to show your clients that you are professional, but also a approachable and funny? Or, do you want to show your clients that you have a commanding personality and you are going to get the job done? Once you decide how you want to be portrayed, we can customize a personal branding session for you.
Here are two ways you can use your personal branding session with us-
1. For your Business
This is the most requested options and for good reason. When you start a new business or are rebranding an existing one, your "personal brand" is already sending a message. This message does involve more than just the images; it involves the colors, logos, ads, and more. But, the most important factor, in our opinion, is the person the client will talk to you. YOU! And, that is where we can help.
Start with your social media pages. Your profile image is one of the first things potential clients will look at. They will make a judgement based on the image they see. You want to be able to express yourself in a way that will represent you authentically and professionally.
Next go to your website. Do your potential clients only see headshots? What about you in action in your job? Or with your co workers at work? All of these are important to have because they showcase you in different ways to your potential clients. And, as mentioned above, once you decide how you want to be portrayed, we can photograph you in all those scenarios based on that. Your expression, look, and even where your eyes are looking will all determine the message you want to show.
Looking at this image-what do you see? Do you see a mom and her children? Or a nanny caring for two little ones?
2. For Entertainment/Dance/Theater
Not only are great images needed for Business, but also for those in the arts industry. Actors, models, dancers, and theater professionals all need great headshots and/or images of themselves in action to either add to their portfolio, or to have images to send to potential employers and agencies. If you have your own website, which many do, it is important to have a variety of looks and images to show the range of acting, dancing, and other activities that you have. Showing an image of you in one of the theater productions is just as important as showcasing your headshot to potential agencies and employers.
With our knowledge of great locations in the Oswego, IL, Naperville, IL, Aurora, Il, and Plainfield, IL areas, we will be able to showcase you not only in your place of business or entertainment area, but the great outdoors as well.
Regardless of which category you are in, we are here to help. With three personal branding session options that range from two to six hours, there is one for you.